The topless blonde women "are working", road safety officials say
Danish ad makes road safety sexy
This movie was made by the Danish Road Safety Council and aims to draw attention to speed signs and speed limits in Denmark. Despite a decrease in speed violations, 7 out of 10 Danes still exceed the speed limit on a regular basis. Respecting the speed limits is the simplest way to save lives.
They have produced a spoof news report where the blondes carry road signs showing the Danish speed limit: 50 km/h.
The video - posted on the web - is aimed at grabbing the attention of young male drivers, but feminists say they hate it.
Speeding has been blamed for 25% of road deaths in Denmark.
Julia Pauli of the Danish road safety council told the BBC that the reaction to the Speedbandits video had been mostly positive.
"If you want to reach the young people, you have to communicate on their conditions... So, topless women are working," she said.
She said the advertising campaign had been tested and in the target group it was really positive - more than 50% said they were thinking more about the dangers of speeding when driving.
Asked if the council would consider using a man exposing his bottom to appeal to speeding women drivers, Ms Pauli said: "Maybe. We'll see."
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/europe/6181788.stm
Published: 2006/11/24 17:42:31 GMT
© BBC MMVI Legal Notice
No comments:
Post a Comment