One of the most successful symbols of that is www.mehndi.com, a "matrimonial" website tailored to traditional Pakistanis, the Los Angeles Times reported.
Founded in March 2004 by Mehndi Bokhari, a Pakistani who lives in Canada, the site features numerous personals posted by eligible Muslim young people -- and their parents. By pursuing the process together, families retain Islam's traditional parental oversight of the matchmaking process, he said.
The show already airs in the Persian Gulf state of Dubai, home to a sizable Pakistani community.
Shaadi Online producers are developing a searchable online database of marriage candidates and plan to launch the program via satellite in the United States soon.
Copyright 2004 by United Press International.
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